The new domain name game

The New Domain Game

I’m working for the leading Irish web hosting company Blacknight and so get to deal with domains a lot. In the domain name industry we’re living in slightly exciting times. We’re about to see the launch of 100s of new extensions. The original number of applications was up around 1930 with a number of collisions in the applications so the actual figure was looking a lot more like 1409. There were 1179 applications with only 1 applicant for the extension. Want more fun facts / stats you can see a few on the website I created a while back.

Yesterday saw the launch of the sunrise period for a number of the new extensions and you can see what’s going to be coming online over the next year or so. The big question for me is obviously going to be what are they going to cost? Whether or not they succeed or fail I’d suspect will be based on their pricing to some extent. Take .camera for example would a photographer get that? or would they wait for .photography to come online or what about .photo or .photos? You’ve suddenly got 4 extensions already in competition with each other unless I’m going crazy… but wait … there’s more what about .shop if you’re a shop or .lighting if you’re involved in photography lighting or .equipment? Confused yet? I know I am :) Will people just stick with the well known and trusted .com or opt for their local country code tld or what about the extension for the city you live in? (Yes there are a number of regional and city specific TLDs coming online as well)

Interesting times indeed … the roll out of the new extensions is looking something like …

November 2013

December 2013

January 2014

Early 2014

Late 2014

The other big question is who’ll be able to supply them all? It’s not just as simple when you’re a registrar as saying hey we offer these you need to integrate them into your system. You need to have a balance of money deposited with them and what’s more you need to give them product placement and meet goals in order to be able to get reductions on pricing …

OK I’m going to stop now I’m giving myself a headache!!!

Interested in knowing more you can always signup for information on the Blacknight website.

Update 13:49 (GMT+1): Andrew from .wiki got in contact and it has been moved from the December 2013 to the early 2014 section.

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