So if you’re on this page you’re no doubt seeing the new logo for the site. I personally think it’s rather shiny but that might just be me. The original logo I’d created for Brittany Beers was made up of a rather bubbly font with a slight curving and used pretty much the same colours as this logo with I guess the white and black inverted as the white was originally used as a stoke. The theme I’m using came with a default logo.
You can see the two main colours not a million miles away from the new logo.
First up I copied this logo style. I mean it fits with the theme so why not.
Uses a similar font (wasn’t too pushed about having it exactly the same). Now I basically knew this would work with the theme as it’s the default logo and goes well with the various colour styles that are present.
It doesn’t however appeal to me. There’s nothing I can associate with brittany and well the Beers bit just doesn’t stand out for me. Onto the next iteration.
My original logo (if you could call it that) had a bit more fun to it but it’s now very dated to me and doesn’t exactly fit a travel / food blog anymore. It’s by far too comic but at the time it fit the way the site was going with South Park Characters and other strange creatures.
I opted to use one of the Futura fonts and to replace the Beers with a similar beer gradient as on the original logo.
Definitely coming along nicely ( at least for me ) however apart from the white and black (shadow) it doesn’t strike me as exactly breton just yet.
White and Black you ask? Well the Breton Flag is called the Gwenn Ha Du (Breton for White and Black) you can see it below.
I have to admit I love their reasoning for why it is so. The shapes top left are the original symbols of the Duchy of Brittany and are the Ermine (representing the fur of the stoat) (I’m unsure why there are 11 on the flag)
The 9 stripes represent the 9 areas of Brittany that were made of up 5 French speaking and 4 Breton speaking ( hence 5 and 4 stripes ). French speaking regions were Dol, Nantes, Rennes, Saint-Malo and Saint-Brieuc with the Breton speaking regions being Trégor, Léon, Cornouaille and Vannes. It was created in 1923 but represents 100’s of years of history it was designed by Morvan Marchal who said he was inspired by the the US and Greek flags)
I played with a few ideas. The original theme logo had replaced a Y with the Triangular shape and left things up to your imagination to create the rest of the Y. So what the hell the Ermine looks quite like an A so I ended up replacing that. I played with Variations of Black and White for the Brittany part as well as you can see
It is and it isn’t working for me. It’s getting overly complicated and well Brittany is only an 8 letter word so having the 5 / 4 black and white stripes doesn’t really work. It’s also getting tricky to read. REVERSE … REVERSE
Simplifying things down and I end up with something I’m happy with. ( Rare for me when working on personal projects )
The A representation isn’t quite there for me so final tweakage and hey presto we’ve got the final logo (for now at any rate until I decide to tweak it again)